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Question: Which of the following search engines or directories provides the directory search results for Yahoo?
b. Yahoo Directory
Question: Which of the following statements regarding website content are correct?
c. Syndicating your content could lead to Google viewing the material as duplicate
Question: What is Keyword Density?
d.The number of times the keyword is used in the page title
Question: Which of the following statements about the Google Sitemap are correct:
a.Repeated submission of the Sitemap to Google could be penalized
Question: Are RSS/Atom feeds returned in Google’s search results?
Question: What does the term Keyword Prominence refer to?
c.It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
Question: Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
Question: What is Anchor Text?
c.It is the visible text that is hyper linked to another page
Question: If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
Question: What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
Question: Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
Question: What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
Question: While grading your website, Google gives credit to outbound links pointing to authority websites?
Question: Which of the following URLs can the Google search engine spider?
e.All of the above
Question: Google displays up to _____ characters of a webpage’s Title Tag.
Question: What does the 302 server response code signify?
d.The page has temporarily moved
Question: Which of the following statements is correct with regard to the description meta tag?
d.Google uses the meta description to generate the search engine results pages
Question: State whether true or false.
The Yahoo Directory listing is a free service for commercial sites.
Question: Which of the following statements is correct with regard to the images within a webpage?
b.Important keywords related to the image should be placed in the ALT text
Question: Cloaking is a controversial SEO technique. What does it involve?
b.Offering a different set of web pages to the search engines
Question: Which of the following facts about Alexa are correct?
a.Alexa provides free data on relative website visitor traffic
Question: Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
c.Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
Question: Which of the following actions could get you banned by Google?
a.Hiding text on the webpage
Question: Which of the following statements about Google’s technical and quality guidelines is true?
b. If using dynamic pages, it helps to keep the parameters short and the number of them few
Question: Which of the following is an ethical SEO Technique?
d.None of the above
Question: All major search engines are case sensitive.
Question: While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
b.By letting you know the percentage of users who entered the website and then left without viewing any other page
Question: Which of the following factors contribute towards link popularity of a website?
Question: Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
Question: Which of the following activities could be looked down upon by Google as per their quality guidelines?
Question: Which of the following statements about RSS are correct?
a.It is a form of XML
Question:_________ is usually the best web page to get linked to while receiving a themed in-bound link from another website.
d.The page which you would like to improve in the search engine rankings
Question: Which of the following can be termed as good keyword selection and placement strategies?
Question: If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.
d.it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.
Question: Which of the following statements about search engine optimization techniques are correct:
Ans: A, B, D
Question: A Hallway Page is used to:
d.Enable search engine bots to index the Doorway Pages
Question: Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
Question: How are site maps important for the search engine optimization process?
c.Site maps help the search engine spider pick up more pages from the website
Question: State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website.
Question: What is the function of “indexer” part of the Google search engine?
d.It helps to generate meaningful results based upon the user’s search term
Question: Which of the following conditions will Google treat favorably from the ‘Relevancy’ perspective?
d.Image Alt tags on the home page matching the search term
Question: Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
c.It shows all the pages that point to that URL
Question: Which of the following factors have an impact on the Google PageRank?
a.The total number of inbound links to a page of a web site
Question: What is the term for Optimization strategies that are in an unknown area of reputability/validity?
c.Grey hat techniques
Question: Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
b.Because you could get penalized by search engines for using duplicate content
Question: The following robots meta tag directs the search engine bots:
<META NAME=”robots” CONTENT=”noindex,nofollow”>
b.Not to index the page and not to follow the links in the page
Question:_________________ use both crawlers and directories to generate relevant results.
d.Meta Search Engines
Question: Which of the following statements is correct with regard to natural links?
c.They are voluntary in nature
Question: What will happen if you type the words ‘Certification -Networking’ in the Google search box?
d.Google will find the web pages about Certification that do not contain the word Networking
Question: If you enter ‘Help site:www.microsoft.com’ in the Google search box, what will Google search for?
b.It will find pages about help within http://www.expertrating.com
Question: Which of the following statements about FFA pages are true?
b.They are also called link farms
Question: What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
Question: If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?
a.20% of the webpages of the website have been indexed by the search engine
Question: What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
a.There are more long tail searches than shorter keyword queries
Question:10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ clickthrough rate.
b. 30 percent